Post by account_disabled on Mar 12, 2024 3:29:54 GMT
The purpose of marketing is to make the sales process useless . ” He started with a quote from Peter Drucker , Professor Philip Kotler , the event named after him a few days ago. Companies and their marketing departments should start treating employees and customers as people, rather than resources to be exploited. There is a very deep reason behind the 'Kotler thought'. I'll try to explain it in a few lines. Some may think that Marketing is subject to passing fads, given the various rapid phases that have passed. Always in search of new dogmas and rules, with the aim of chasing the technologies, mediums and styles of a world that is inexorably changing. “In ancient times, Marketing was descriptive and prescriptive” .
His task was to recommend purchasing to the public or at least indicate India Mobile Number Data the characteristics of the product. Then we moved through a "product-centric" vision, whose ultimate goal was profit, to marketing oriented towards people, their well-being with a view to increasing social progress. Coming to the present day, this is a historical period in which new marketing is needed. Probably because the technologies we have in our pockets have made us incapable of understanding the thousand streams in which communication is celebrated. “We no longer know what a media channel is ,” warns the professor, because we have changed profoundly. “Young people are looking for companies that have an ideal, something that goes beyond making money. These new consumers have power, they can inform themselves and recognize themselves in what they buy. This is no longer a commodity world.
People no longer buy a product on a shelf, whether real or virtual, they buy a sense of belonging, an ideal of which they want to be an active part. Probably for the future that awaits us we will see the appearance of spiritual Marketing, based on values, on respect for the environment, which attempts to no longer pursue profit, but the happiness of the customer. “If you want to get rich, make your customer happy” . But he warns: “You can't make your customers happy if your employees aren't happy . ” The ultimate goal is to gain fans (not those on the Facebook page, eh!) and word of mouth .
His task was to recommend purchasing to the public or at least indicate India Mobile Number Data the characteristics of the product. Then we moved through a "product-centric" vision, whose ultimate goal was profit, to marketing oriented towards people, their well-being with a view to increasing social progress. Coming to the present day, this is a historical period in which new marketing is needed. Probably because the technologies we have in our pockets have made us incapable of understanding the thousand streams in which communication is celebrated. “We no longer know what a media channel is ,” warns the professor, because we have changed profoundly. “Young people are looking for companies that have an ideal, something that goes beyond making money. These new consumers have power, they can inform themselves and recognize themselves in what they buy. This is no longer a commodity world.
People no longer buy a product on a shelf, whether real or virtual, they buy a sense of belonging, an ideal of which they want to be an active part. Probably for the future that awaits us we will see the appearance of spiritual Marketing, based on values, on respect for the environment, which attempts to no longer pursue profit, but the happiness of the customer. “If you want to get rich, make your customer happy” . But he warns: “You can't make your customers happy if your employees aren't happy . ” The ultimate goal is to gain fans (not those on the Facebook page, eh!) and word of mouth .