Post by account_disabled on Mar 16, 2024 4:09:39 GMT
The impact of technology and the web on the daily lives of consumers is now well known: it is not only the purchasing choices that have changed, but also and above all the processes, which have increasingly moved online. In this scenario, e-commerce, i.e. the online shop, has been making its way for several years now, which allows customers to buy their favorite products and compare prices at any time and place. Although the initial reticence due to the lack of trust in online payments and deliveries slowed down its development, today e-commerce is a more than established reality. Let's see how our habits have changed thanks to the development of online shopping. Sales, increasingly sought after online too According to data released by the Payback observatory, purchases during sales on online sites continue to have an upward trend, with a growth of 17% compared to last year's winter.
The trend was already very evident following the Black Friday and Cyber Find Your Phone Number Monday days, which have been able to change purchasing habits in our country for some time now. Among the most popular categories we find Wellness and Beauty, with a growth of +60%, followed by Fashion (+48%) and Lifestyle (+29%) More and more people, therefore, are choosing the web to make their purchases: among these, women's sales seem incredibly popular , highly sought after among the e-commerce sector and, therefore, not only within the stores. This is how your favorite shoes or new collections become just a click away, making purchasing easier and saving a lot of time.
How Italians search online As we have seen, therefore, clothing is still the most popular and strongest sector of all, whose penetration rate reaches 9%. The social cross-section of online consumers is quite varied: the age group that makes online purchases the most goes from 35 to 44 years, followed immediately after by 25-34 and finally 45-54 years. Although you might think otherwise, men are the ones who buy the most, not to mention that the majority of purchases are made via mobile, especially for the Fashion sector. This data provides clear proof of the importance of having an e-commerce designed specifically for smartphone searches and the advantage of apps. Added to this is another parameter to take into consideration, namely that Italians like to buy calmly, at home and during their free time, except for the sales period, in which purchases are made more quickly.
The trend was already very evident following the Black Friday and Cyber Find Your Phone Number Monday days, which have been able to change purchasing habits in our country for some time now. Among the most popular categories we find Wellness and Beauty, with a growth of +60%, followed by Fashion (+48%) and Lifestyle (+29%) More and more people, therefore, are choosing the web to make their purchases: among these, women's sales seem incredibly popular , highly sought after among the e-commerce sector and, therefore, not only within the stores. This is how your favorite shoes or new collections become just a click away, making purchasing easier and saving a lot of time.
How Italians search online As we have seen, therefore, clothing is still the most popular and strongest sector of all, whose penetration rate reaches 9%. The social cross-section of online consumers is quite varied: the age group that makes online purchases the most goes from 35 to 44 years, followed immediately after by 25-34 and finally 45-54 years. Although you might think otherwise, men are the ones who buy the most, not to mention that the majority of purchases are made via mobile, especially for the Fashion sector. This data provides clear proof of the importance of having an e-commerce designed specifically for smartphone searches and the advantage of apps. Added to this is another parameter to take into consideration, namely that Italians like to buy calmly, at home and during their free time, except for the sales period, in which purchases are made more quickly.